Keep it simple - Kindle is a perfect gift for the readers in your life. Add a gift card for the first few book downloads, and you win the Golden Santa award.

My sister just bought one for her special Secret Santa - who loves to cook, but can't fit another cookbook in her NYC apartment- VOILA! - Kindle loaded with cookbooks!

My commutning father-in-law gets a Kindle with the Wahington Post and NYTimes all set to go, wirelessly downloaded every morning for his convenient perusal...and no more ink black fingers!

Our world-traveling neighbor packs her Kindle with travel guides, English language translations, and all her plane/train/boat reading (don't hate her... she raised 4 kids and this, she tells me, is her just reward.)

Anyway, at $259, this newest Kindle version is awesome. - Buy it here!